Salesforce believes that adding Slack as a shared front-end to access Salesforce and other functionality will help teams work better. And the innovations that we're announcing are the first in a series that are going to support that vision. With Slack as your digital HQ, Slack-First sales is the way you model your sales organization - your teams, your geographies, how you do deals, how you connect with partners, etcetera. When we're talking Slack-First, we're talking about how to effectively remodel your sales organization in this all-digital or hybrid world. As Rob Seaman, Salesforce SVP of Product Management, who spoke to diginomica ahead of the announcement, explains: The rationale for bringing Slack and Salesforce together is that we now find ourselves in a much more digitally connected world, which demands a new approach to how sales teams work. More important is the work of persuading long-term Salesforce users to learn to work in Slack rather than the familiar Salesforce environment, the main theme of an online event with Salesforce and Slack leaders timed for 1pm Eastern Time today. Today's launch contains no new products as such, but there are several new pre-configured integrations, workflows and an updated Salesforce for Slack app designed to help Salesforce customers quickly get up-to-speed in their use of Slack to streamline how they work. Salesforce today introduces the "Slack-First Customer 360," its new vision for sales, service and marketing in the work-anywhere world of the Vaccine Economy, founded on its $28 billion acquisition of messaging platform Slack, which closed last month. Slack-First Service - creating a swarm (screenshot via Salesforce)
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