But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. Compared to tech's other elite innovators-Jobs, Gates, Zuckerberg-Bezos is a private man. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller.
The definitive story of, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.Ī started off delivering books through the mail.
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